A leading global logistics company now see a Digital Marketing Specialist for a 12-month contract onsite in their North Dublin headquarters. The company are a flexible business and can offer a hybrid working pattern so you can work from home and in the office.
You will be focused on online Marketing, expertly implementing their global marketing strategy for Ireland and the UK. They are transforming their Marketing approach so that any customer who needs an exceptional logistics solution knows to come to them.
Their Marketing team is mission-critical for their business, and your mission will be to generate qualified leads for your portfolio. You will be an expert advisor on how to best implement the global marketing strategy locally and deliver local tactical activities to drive the country’s ambition too. The majority of your time (80%) will be focused on online b2b Marketing and getting marketing activities done with the support of our new Centre of Excellence.
You will report to the Global Marketing Manager and work closely with the international team members of your assigned portfolio (healthcare, aerospace or logistics).
Core Responsibilities:
- Plan, implement and optimize effective paid media omnichannel b2b lead generation and awareness campaigns in line with the Global Marketing Plan and local business objectives
- Research assigned markets and create a SWOT analysis in collaboration with your stakeholders in the business units
- Define target audience persona and identify their respective pain points and their online behavior in order to create best-in-class lead generation marketing tactics
- Work closely with Marketing and Creative agencies, the Centre of Excellence and internal stakeholders on the campaign design and its deliverables
- Set up respective key KPIs, track, analyze campaign and lead performance and take optimization actions, as necessary, such as A/B testing
- Provide regular reports and analysis of campaign performance to respective national business or functional units
- Keep up to date with current and upcoming marketing developments and trends and share insights
- Work closely with key stakeholders at a global, regional, and country level
- Enhance the assigned portfolio marketing strategy by collaborating with internal and external stakeholders.
Minimum Requirements:
- You have a Bachelor’s or Master’s degree in (digital) Marketing or advertising or Business and at least 5 years of experience in Marketing (digital and traditional) with an interest in logistics
- Proven experience with persona creation, b2b lead generation campaign design/implementation, account segmentation
- Proven experience in paid media-brief and creative-brief creation; you will have experience of working with Marketing and Creative agencies and budgeting of online campaigns
- Confident to work with different stakeholders on strategy, tactics and content
- Proficient in marketing research and statistical analysis, as well as A/B testing
- Extensive omnichannel paid campaign experience, KPIs definition and benchmark understanding
- Excellent knowledge of English, speaking and writing
- Multi-project and time management skills with flexibility to adapt
- Experience working as project manager is a plus
- Experience with event organization is a plus
- Experience working in an Aerospace, Healthcare or Logistics company is a plus.
Terms:
Full-time, 12-Month Contract, Hybrid Working Available
Package:
€Neg.
For a confidential discussion on this or any other current opportunity please contact Garvan Cerasi
IAC-Jun23